The fitness industry doesn't need more coaches it needs more empowered studio owners.
From people who have been face-down in it and got back up.
We're in your corner all month, for the numbers, the staffing, the doubt, the 10pm ‘am I even doing this right.ʼ
We celebrate where an owner actually is, instead of shaming them for some number a guru told them they had to hit.
We offer thoughtful, practical support that fits
real studio life.
OUR SERVICES
Every membership includes The Studio Crossroads community, so you're never working through it alone.
In Your Corner
3 MONTH MINIMUM
For owners who want answers the moment the fire starts, not next week on a call.
Your own private Slack channel with your strategy coach, for everything that comes up between the big moves. The promo you have to launch tomorrow, the conversion that dipped and you can't see why, the email you want a gut check on before it sends. You ask when it happens, we answer with real direction. Voice memos, video recordings, or written notes, whatever's fastest, all right there in your channel.
$459
per month
$59
$490
per month
per year
founding members
Studio Crossroads
MONTH TO MONTH · FOUNDING ANNUAL FOR THE FIRST 50
For owners who want a room full of people who get it.
Running a studio can feel like an island. This is where you get off it. A private Slack community of owners in the same work you are, with exclusive Crossroads content and our coaching team in the room to keep the conversations going. No one-on-one coaching here, just people who get it.
The Inner Studio
3 month minimum
For owners scaling fast who want a partner in the business, not a coach on a call.
We're on the team. Weekly calls, priority answers in Slack, and your KPI reporting and manager access built right in. The closest thing to a strategist on staff without hiring one.
$1,499
per month
The Right Hand
3 month minimum. includes quarterly planning.
For owners ready to work on the business, not just in it..
Two hours of calls a month and a quarterly planning session, layered on top of the same alwayson Slack support. A real rhythm, roughly every other week, so you're steering toward something instead of only handling whatever lands in your inbox that day.
$799
per month
The Sounding Board
3 month minimum
For owners who want that always-on support, plus regular time to talk it through.
Everything in In Your Corner, plus an hour on a call each month for the thinking that lands better out loud. Your Slack support keeps running all month. The call is the extra layer, a standing time to plan, map something out, or talk through a bigger decision together
$599
per month
OUR SERVICES
IMPLENTATION WORK
Separate from memberships.
Five sizes by complexity, members get the lower price.
Every sequence build comes with a strategy call.
Signature Bundles
REFERRAL
BUNDLE
$2,000 for NON-MEMBER
Three automation sequences that support the referral process from end to end.
$1,500
member price
Core four
$2,500 for NON-MEMBER
Lead Engagement Sequence, Intro Experience Sequence, Retention Ready Sequence and Win Them Back Sequence.
$1,900
FLAGSHIP
member price
OUR SERVICES
BRAND IDENTITY BLUEPRINT: Included within all three - new studio, second studio, and any studio looking to rebrand or franchise.
New Studio Launch
pre-opening package
For brand new studios before they open. The arc runs waitlist, then the phases of pre-sale, then lead to intro, then the intro offer, then roughly the first 20 days of the client journey. Waitlist through pre-sale is the heaviest lift and the core of the value. Inclusions are scoped to each launch.
SCOPED PER STUDIO
pre-opening package
Second Studio
roughly a 6 month window
A time-boxed sprint layered on top of the membership to get a studio through opening location two without breaking location one. The everyday Slack support keeps running underneath while the sprint adds heavy call time and a defined build allotment for the second-location work. When the opening settles, the studio drops back into whatever ongoing tier fits two locations.
SCOPED PER STUDIO
COMING SOON
Franchise Ready
the ceiling engagement
Turns one working studio into a repeatable system: the operations playbook, a uniteconomics model, the brand system packaged for handoff (the Blueprint folds in here), training and certification, the tech and CRM blueprint, and a set cadence of strategist sessions across the year. The legal franchising work is referred to a franchise attorney. We make the studio franchisable; the lawyer makes it legally a franchise.
SCOPED PER STUDIO
COMING SOON
"You’ve absolutely nailed the brief. We’re so grateful for your expertise - especially since we had no idea where to start."
"Omg these emails are SO good!!! 😍😍😍 thank you!".
"Everything looks brilliant. We’re so impressed. The style is exactly what we were looking for and the flows are brilliant."
"I’m just thrilled with this sequence. You included all the details, it sounds conversational, and it encourages without pushing. Thank you."
"We’ve had a read through the new email flows and honestly, they’re wonderful. You absolutely nailed our tone of voice — we couldn’t stop smiling at some of the subject lines."
"The lead sequence looks amazing. I love the layout of the emails and would love all of our communication to look like this moving forward"
Ready to make your studio feel less overwhelming - and more aligned?
Let’s talk about what’s working, what’s not, and how we can help.
BOOK A CALL
