We’re Michelle and Laurial
studio owners, business partners and the people behind
emPOWERed Studio Strategies
We currently run Rising Goddess Fitness, a boutique studio we’ve grown and evolved over 13 years.
We’re still teaching, still leading, still making decisions, and still figuring things out as we go - just like you.
emPOWERed Studio Strategies grew directly out of that lived experience.
It’s built for studio owners who care deeply, are doing their best, and don’t need more noise — just clarity, support, and a way forward that feels sustainable.
WE WANT YOU TO FEEL SEEN & STEADIED
Studio ownership is lonely in a way nobody warns you about. You built the community and you're the one person who doesn't get to feel part of it.
We see the operator, not just the studio.
Your head is an avalanche. Everything urgent, everything at once, no idea where to start.
We're the thing that slows it down and points at the next right move.
We're In Your Corner
For some studio owners, that looks like connecting with others who truly get it.
For others, it looks like having a strategist in their back pocket - someone to help them think, decide, and cut through the noise.
And sometimes, it looks like us stepping in and handling the implementation - so progress doesn’t depend on you finding more time or energy, and you can finally take a breath.
At the core of everything we do is a simple belief:
studio ownership shouldn’t cost you your breath.
You don't have to do this alone anymore.
Between us, we bring different strengths.
Michelle is naturally wired for strategy, structure, and building systems that create clarity and ease.
Laurial brings deep people intuition, sales insight, and an ability to sense what’s really happening beneath the surface.
We’re known for sequencing that makes sense, systems that support real studio life, and meeting owners where they are - with respect for their capacity, their values, and the fact that they’re the heart of their business
Both of us came from corporate backgrounds before opening and growing our studio. That experience gave us a deep appreciation for systems, structure, and frameworks - and just as importantly, it showed us what we didn’t want.
Together, we don’t just talk about ideas. We help owners sort through the noise, prioritize what matters most, and either guide the strategy or step in and help implement - so progress doesn’t depend on having more time, energy, or willpower.
How We Work
FUN FACTS
GET TO KNOW US A LITTLE BETTER.
Between us, we can zoom way out to understand what’s really going on in a studio - the systems, the people, the numbers, the culture - and then zoom all the way in to figure out the next right move that will actually make a difference.
Michelle is an ENNEAGRAM 1 and Laurial
is a 5
Laurial came in as a student on a Groupon THEN became Michelle’s business partner
Michelle is a coffee person, Laurial is a tea person
Yes. We run Rising Goddess Fitness right now, today.
Everything we help with here, we're using in our own studio. Sometimes we figure it out there first and then bring it to you. Sometimes it's the other way around.
We're not describing something we did once. We're in it too.
No, and it isn't a consulting retainer either.
Coaching programs tend to hand you a framework and a weekly call. Consultants tend to hand you an invoice and a playbook. Neither one accounts for the fact that you're teaching four classes tomorrow.
Some weeks you need someone to think out loud with. Some weeks you need someone to just handle it. Some weeks you don't need us at all.
We built it around that.
Most of them ask you to add something.
More calls. Homework between the calls. A workbook. A framework to implement on top of everything you're already doing at 9pm.
You don't have room for more. So the work is asynchronous wherever it can be, and it's built to take things off your plate instead of onto it.
That's the whole difference, really.
Usually it starts with something you've been noticing but haven't had time to sit down with.
Your 6am is packed and your 11am has three people in it.
You're not sure whether class packs are helping you or quietly costing you.
Someone signs up for intro week, comes twice, and you never hear from her again. You don't know where she dropped off.
You've got four systems and none of them talk to each other.
So: the numbers, the follow-up, the systems, and the thing you keep meaning to fix.
Both. It usually depends on the week.
Some owners want someone to think it through with. You know your studio better than anyone. You just need to say it out loud to someone who gets it.
Other owners already know exactly what needs to happen and have zero hours to do it. That's when we build it.
Most of the time it moves back and forth.
Almost every owner who asks us this has one location and thinks everyone else has it more figured out.
They don't.
The problems don't really change with size. A studio with 60 members and a studio with 600 are both trying to work out why people stop coming after week three. The second one just has more spreadsheets about it.
If you're open and you have members, you're not too small.
The community is $59 a month.
Past that there's a range of ways to work together, from a private Slack channel with your coach to standing call time to us setting things up for you. It's not one package you're either in or out of. Owners move up or down as their season changes.
Tell us what's going on in your studio and we'll tell you what actually fits. Sometimes that's the $59.
No. For a lot of owners the community is the better place to start.
Lower pressure, no calendar invite, and sometimes it turns out that's all you needed.
If a conversation makes sense, we'll say so. If it doesn't, we won't.
Calm. Practical. Nobody performing.
It's studio owners asking each other real questions and getting real answers. Some people are in there every day. Some read quietly for months and never post.
Both are completely fine.
No.
We know some platforms deeply, and that helps. But the thinking underneath travels. Retention is retention whether you're in Momence or Mindbody or a shared spreadsheet you've been meaning to replace.
We support everyone.
Then you already know the pattern.
A discovery call, a strategy document, a lot of language about optimization, and six months later you're still the one closing up on Sunday wondering where the money went.
We'd rather show you one thing that works in your studio than hand you a plan for everything.
You don't have to know that yet.
Some owners join the community. Some book a call. Some grab a resource and come back four months later. All of those are normal.
The point is to leave here with things feeling a little clearer than when you got here. That's it.
Do you still run your own studio?
Frequently Asked Questions
Is this a coaching program?
What makes emPOWERed different from other consultants or programs?
WHAT KIND OF THINGS DO YOU HELP WITH?
Do you actually do the implementation, or just advise?
IS MY STUDIO TOO SMALL FOR THIS?
WHAT DOES IT COST?
do i have to book a call to work with you?
WHAT is the crossroads community like?
IS THIS JUST FOR STUDIOS USING CERTAIN SOFTWARE?
WHAT IF I'VE WORKED WITH A CONSULTANT BEFORE AND IT DIDN'T WORK?
HOW DO I KNOW WHAT THE RIGHT NEXT STEP IS?
"You’ve absolutely nailed the brief. We’re so grateful for your expertise - especially since we had no idea where to start."
"Omg these emails are SO good!!! 😍😍😍 thank you!".
"Everything looks brilliant. We’re so impressed. The style is exactly what we were looking for and the flows are brilliant."
"I’m just thrilled with this sequence. You included all the details, it sounds conversational, and it encourages without pushing. Thank you."
"We’ve had a read through the new email flows and honestly, they’re wonderful. You absolutely nailed our tone of voice — we couldn’t stop smiling at some of the subject lines."
"The lead sequence looks amazing. I love the layout of the emails and would love all of our communication to look like this moving forward"
Ready to make your studio feel less overwhelming - and more aligned?
Let’s talk about what’s working, what’s not, and how we can help.
BOOK A CALL
